Posted by: kaylekd on: March 30, 2010
Chapter nine was about how to write for radio and television. Radio isn’t always as fun and exciting as TV, but on a local level is it a very cost-effective way to get promotional information and advertising out about your company. A good public relations practitioner does their research about the station and then submits material [...]
Posted by: kaylekd on: March 30, 2010
Chapter eight was about photos and graphics. I learned that a picture is more than just pushing a button on a camera and creating a pretty image. It has a lot to do with technical things too. Technical complaints often come from editors. They look for good contrast and sharp details. These elements are key for [...]
Posted by: kaylekd on: March 11, 2010
While reading chapter seven, I came across the term backgrounder. I had never heard of this before and then I continued reading to find out there is more than one type. One focuses on a problem and how it was solved by an organization or a product. Another kind of backgrounder explains how technology or [...]
Posted by: kaylekd on: March 3, 2010
For the Lead lab, I learned a lot about how to write creative and informative leads. I learned how important leads are because leads are what draw the reader’s attention. I found the part about tension interested. Tension causes a good story, but tension that collides, ends up in conflict causing problems. You don’t want this. [...]
Posted by: kaylekd on: March 2, 2010
After reading over one of my classmates blogs about tv shows giving the PR world a bad reputation, I couldn’t help but think of Samantha from the hit show Sex and the City. She wears very expensive clothes, has inappropriate relations with half of New York City, and honestly it doesn’t look like her work week [...]
Posted by: kaylekd on: March 2, 2010
In chapter six I enjoyed learning about media advisories, or media alerts. They tell editors about upcoming events that they may be interested in covering. Instead of using paragraphs media advisories use bulleted points. I also was impressed by the electronic media kits. Instead of a print media kit, it is done electronically through email or online information. [...]
Posted by: kaylekd on: March 2, 2010
In chapter five I liked the part about the different types of news releases. There are announcements, spot announcements, reaction releases, bad news and local news. The part on bad news caught my attention. Often times companies try to suppress rumors, but in the end it comes out, and it makes it worse. The parts of [...]
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Posted by: kaylekd on: March 2, 2010
Although I wish this is what the public relations world was like, it’s not. People don’t run around in five inch mini skits, and maybe work a door or two for celebrities. This gives a unrealistic view of what the real world of PR is about. I completely agree with your comment.