The PR Marketing Podcast, “For Immediate Release”, is a weekly commentary that touches on the PR world and the technology surrounding it. Two guys Holtz and Hobson have weekly podcasts talking about different topics that surround PR. There are also different podcasts imbedded into this site of other people who have given speeches or speak about different things involving PR.

I listened to one of the weekly podcasts by Holtz and Hobson.  At this beginning of this podcast Holtz started off with different announcements regarded their website. Such as why things aren’t posted, technical difficulties, and so on. After the housekeeping is taken care of, it switches over to the actual discussion portion of the podcast. Here they discussed a volcano crisis that had occurred in Iceland. Then he moved on to a discussion about Pandora almost being shut down. Then he touched on a Canadian company taking over Facebook, a new media tool called Ning, and the topic of open internet.

This is very beneficial to people who work in the PR field because people have the opportunity to see how information gets on podcasts. Also, if you’ve missed a certain TV show or another way that you get your PR information, PR practitioners can listen at any time of the day or night that is convenient for them.