Kaylekd's blog for PR Writing

Archive for February 2010

By now if you haven’t heard of twitter, you’ve probably been living under a rock. I have always heard people talk about it, and I even created an account once, but never looked at it besides the first day. But this week I can say I’ve honestly had fun with it.

Even from just a week, I can see how beneficial it is in the PR world. From the links, to the advertising it is definitely a great way to communicate. Besides using to twitter for work related/professional reasons, I will also admit that I’ve been sucked into reading what celebrities are writing. I know it’s cliché, but it’s really kind of intriguing to me what they’re doing. Don’t judge me.

After this class I plan to continue tweeting. It’s great for networking, and when I graduate and need a job or need advice, Twitter will be the first place I go.

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@KayleHutchins/pr-writing

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For chapter 4 I liked reading about the part about a human interest piece.  When you think about it people love hearing about the rich and famous. We don’t even know them, however we feel like they’re our best friends. And it was good to know that to be a human interest piece, it doesn’t always have to be about celebrities or famous people. They can also be written about everyday ordinary people who do extraordinary things.

I also liked reading how, Judith Rich,  gave tips to develop creative ideas. One of the tips she gave that I really liked was, hear things with new ears. Sometimes, people can be so closed minded they only hear what they want to hear. Another tip I liked was, don’t be put off by rules that don’t even exist. Don’t be afraid to branch out and do things that others may think are off limits.

I also liked the part about special events. In the future I want to plan events, and I liked the three tips they gave:

1)Think about how the event will reflet on the brand identity and the message it will send to the cosumers.

2)Create fun and engaging visuals for the media that will look good on camera.

3)Make sure you give the media a very clear idea of what those visuals will be in advance of the event.

This information is from my book: Public Relations Writing and Media Techniques

http://search.barnesandnoble.com/Public-Relations-Writing-and-Media-Techniques/Dennis-L-Wilcox/e/9780205418497/

Normally, when a big group of people gather around the TV to watch something, commercials are a time to run to the bathroom, get some snacks, and talk to the person next to you. This is not the case during the Super Bowl. The game will cut to commerical and you hear people hushing others because they want to see these infamous ads.

My favorite this year would have to be the Doritos commerical where this little boy tells the man “Don’t touch my mama, and don’t touch my Doritos.” It was so funny how serious the little boy was. It was a definite crowd pleaser with my group.

I would say the target audience for this commercial would be ages 15 and up. Dorito’s are loved by all ages, and who doesn’t like seeing a grown man get slapped by a young boy.

Kayle Hutchins Says:
February 3rd, 2010 at 4:00 pm

I just finished watching the AP style bootcamp…and I loved it! It was very helpful. When I am using my AP stylebook it takes so much time to try and figure out what key word I need to look up to find what I am looking for. This can sometimes be tricky because something can be under a different word. I loved how it had the five key areas, because those are the ones that I often find myself looking for. I did as you sais and flagged them with post it notes. I even wrote little notes on them so that I will remember the tips from the powerpoint. This was a great idea! Thanks Proffesor Nixon!

For chapter two I liked the part on framing. When you think about it you read what you read in the newspaper and watch things on the news for a reason. It’s because the media “frames” it or zeros in on what they want you to pay attention to. An example in the book was a bottled water company. They encourage you to buy exspensive packaged water because it is “better” for you.

I also liked the section on source credibilty. Readers like it when their stories are credible and there are quotes to go alone with it. It makes the story more believable. The three key elements in credibility are expertise, sincerity and charisma.

The part on emotional appeals really made sense. The best way to get a message across is to get a readers emotions involved. This is especially beneficial for fundraising purposes.

http://www.amazon.com/Public-Relations-Writing-Media-Techniques/dp/0205648282 (pages 39,43,52)

In chapter one I liked the section on word choice. It talked about how college educated writers need to write on a middle school level so your target audience will undestand what you a trying to say. Some examples that can be confusing to people were: Frequently changed to often; fundamental to basic; subsequent to future.

It also talked about the importance of writing in the active voive and avoiding passive. The reasoning is because active voice is more concise and direct. It will make your writing less wordy because fewer words are needed.

And who doesn’t like the word gobbledygook? I do, so that definetly caught my attention. Gobbledygook is when occupations have certain jargon they use for on the job. Example of a business person: ” Things dont get finished, they get finalized”

http://www.amazon.com/Public-Relations-Writing-Media-Techniques/dp/0205648282  page 22,24,26

I didn’t even know that we had to do this course, but once I found out we had to  I was not looking forward to it. But once I got started it wasn’t bad at all. I didn’t do that great on the test at the end, but I did find that while I was going through the different stages I knew more than I thought I would. Last semester I took a News Reporting and Writing class and this semester I am taking Copy Editing. So this course was very beneficial, not only to make sure I am using correct grammar/spelling when I am blogging, but it will also help me in other classes that I take. Overall I was very please with it. Below is the link to the course, so if you have forgotten to take it or just want to tell friends about it, here it is! Go clean your copy!

http://www.newsu.org/courses/cleaning-your-copy-grammar-style-and-more



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