Kaylekd's blog for PR Writing

Chapter 1 Reading

Posted on: February 3, 2010

In chapter one I liked the section on word choice. It talked about how college educated writers need to write on a middle school level so your target audience will undestand what you a trying to say. Some examples that can be confusing to people were: Frequently changed to often; fundamental to basic; subsequent to future.

It also talked about the importance of writing in the active voive and avoiding passive. The reasoning is because active voice is more concise and direct. It will make your writing less wordy because fewer words are needed.

And who doesn’t like the word gobbledygook? I do, so that definetly caught my attention. Gobbledygook is when occupations have certain jargon they use for on the job. Example of a business person: ” Things dont get finished, they get finalized”

http://www.amazon.com/Public-Relations-Writing-Media-Techniques/dp/0205648282  page 22,24,26

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