Kaylekd's blog for PR Writing

Archive for March 2010

Chapter nine was about how to write for radio and television.  Radio isn’t always as fun and exciting as TV, but on a local level is it a very cost-effective way to get promotional information and advertising out about your company.  A good public relations practitioner does their research about the station and then submits material that the station accepts to have a better chance of getting it on the air.

One tip for writing a radio news release is that a release should never be longer than 60 seconds. Another thing to remember is a radio news release is not an advertisement or a sales promotion, it is simply journalism.

Television separates itself from other media because it gives impact by its visual elements. TV is the primary source of news, entertainment and information. There are almost as many television stations in the United States as there are daily newspapers.

This information is from my book: Public Relations Writing and Media Techniques

http://search.barnesandnoble.com/Public-Relations-Writing-and-Media-Techniques/Dennis-L-Wilcox/e/9780205418497/

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Chapter eight was about photos and graphics. I learned that a picture is more than just pushing a button on a camera and creating a pretty image. It has a lot to do with technical things too. Technical complaints often come from editors. They look for good contrast and sharp details. These elements are key for glossy magazines and cheap news print.

For the subject matter area, I learned that group photos are often a problem. Often times photographers want to please a large group and feel like they have to include everywhere, but most of the time a good number is three or four for a group shot.

I also learned that action is a very important. Action makes the picture move and gives you an idea of what is going on after the picture is taken. Action photos can be taken at any time, but the best ones are candid when the subjects don’t know they are being photographed.

This information is from my book: Public Relations Writing and Media Techniques

http://search.barnesandnoble.com/Public-Relations-Writing-and-Media-Techniques/Dennis-L-Wilcox/e/9780205418497/

While reading chapter seven, I came across the term backgrounder.  I had never heard of this before and then I continued reading to find out there is more than one type. One focuses on a problem and how it was solved by an organization or a product.  Another kind of backgrounder explains how technology or a product has evolved over the years.

People like to read about people. Which is true, I know I do! This is good for magazine sales or brochure covers. When people are walking by a newstand and they see their favorite celebrity on the cover of a magazine, you want to stop and look at it. You are more likely to buy a magazine with a celebrity your interested in on it, so that you can read the article or the personality profile about that person on the inside.

In my other classes it is sometime tough for me to write a good feature story. I enjoyed the tips for success in this area. Some tips where: get the reader’s attention with a catchy headline, don’t give a standard paragraph about the organization at the end of the article, and don’t put the corporate name in all capital letters because it violates AP style.

This information is from my book: Public Relations Writing and Media Techniques

http://search.barnesandnoble.com/Public-Relations-Writing-and-Media-Techniques/Dennis-L-Wilcox/e/9780205418497/

For the Lead lab, I learned a lot about how to write creative and informative leads. I learned how important leads are because leads are what draw the reader’s attention.

I found the part about tension interested. Tension causes a good story, but tension that collides, ends up in conflict causing problems. You don’t want this.

I also liked the part talking about how long it takes to write a good lead. Sometimes you a lead with fly off your fingertips, when other times it can take a long time with a lot of revising. I think it’s funny that a short little sentence can take so much work and time.

The five W’s, an H and SW will make a good lead. Who, what, where, when, why are the five W’s. The H is the how, and the SW stands for so what. If you follow these guidelines it will help you make a good lead. I plan on using these in the future. Check it out! Heres the link!

http://www.newsu.org/angel/content/leadLab/welcome.html

After reading over one of my classmates blogs about tv shows giving the PR world a bad reputation, I couldn’t help but think of Samantha from the hit show Sex and the City. She wears very expensive clothes, has inappropriate relations with half of New York City, and honestly it doesn’t look like her work week is that busy.

In my opinion they need to stop portraying the PR world in this way. People are majoring in PR because they think they are going to have a job like this…this is not the case. Anyone else agree?

Although I wish this is what the public relations world was like, it’s not. People don’t run around in five inch mini skits, and maybe work a door or two for celebrities. This gives a unrealistic view of what the real world of PR is about. I completely agree with your comment.

In chapter six I enjoyed learning about media advisories, or media alerts.  They tell editors about upcoming events that they may be interested in covering. Instead of using paragraphs media advisories  use bulleted points.

I also was impressed by the electronic media kits. Instead of a print media kit, it is done electronically through email or online information. I was surprised to hear that journalist prefer this way also.

I enjoyed the tips about writing the perfect pitch.  One of the important things to do is to find out if the editor wants the information in email or print form. Another important factor is gaining the trust of the reporter. When you create a relationship with the reporter, he or she is more likely to cover your story.

This information is from my book: Public Relations Writing and Media Techniques

http://search.barnesandnoble.com/Public-Relations-Writing-and-Media-Techniques/Dennis-L-Wilcox/e/9780205418497/



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  • MARANDA BUTLER: I AM NOT A BIG FAN OF PR OPEN MIC. I HAVE ONNLY ACCESSED MY ACCOUNT ABOUT 3 TIMES SINCE I HAVE CREATED IT. I FIND IT A BIT HARD TO USE, AND A LITTLE U
  • MARANDA BUTLER: ELEMENTS OF MULTIMEDIA STORYTELLING IS ALL AROUND US WHETHER WE ARE AWRE OF IT OR NOT. EVERYTIME YOU GO TO A BLOG OR A NEWS MEDIA WEBSITE YOU ARE REA
  • PRCA 3330: Blog Comments « Exploring the World of Blogging: [...] https://kaylekd.wordpress.com/2010/03/02/samantha-sex-and-the-city/ [...]