Kaylekd's blog for PR Writing

How PR people drive journalist crazy

Posted on: April 22, 2010

Public Relations practitioners often can get on journalists nerves. Some things that I came up with are:

1.Sending a media advisory that is in the incorrect format.

The person responsible for the media advisory should do background research to find out how journalists like their media advisories and make sure that it is in the format that they want,

2.Constantly calling and nagging.

PR people should wait for the journalists to call them. The journalists will call if they have any questions about the information. It is only going to annoy them and turn them away from running the story.

3.Not making sure that press conferences are put together well.

PR practitioners should make sure that press conferences are set up and the proper equipment is available such as correct technology and power cords.

4.Not giving the press an opportunity for Q & A.

Make sure you give them an opportunity for questions. The press is not going to be happy if they come and all they get to do is listen to a story. They want to be able to ask questions so they can put an angle on their story.

5.Not submitted enough information or leaving out important information.

If you do not give enough information about an event or leave out important places such as where and when, they will not use it. Be sure to give enough details about the event or whatever you are advertising.

6.Adding too much fluff to advisories

Journalists want the facts. Be sure to give them the specifics of what the general public will need to know about something. If you send them something that is really long they are likely to throw it out.

7.Sending a media advisory late

Make sure you give journalists enough time to look over your media advisory. This means giving it to the journalists in enough advance to look over it and still run it.

8.Sending media advisories that only target one audience.

Make sure you send journalists advisories that will attract a large audience. Journalists are more likely to use your story if it is targeted towards a large audience.

9.Issues with security at press conferences

When journalists go to a press conference make sure if they are invited they are on the list. It will bother them if they show up and have to deal with security and have a hard time making the press conference.

10.Giving them the wrong contact information

If the journalists have questions about a media advisory and you give them the wrong contact information, they will not be able to get in touch with you. Make sure you give them several ways to get in touch with you.

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