Kaylekd's blog for PR Writing

Social Media News Release

Posted on: April 27, 2010

Technology has come a long way over the years, so it’s only natural that news releases would change a little too. Traditional news releases only use words whereas the new smart news releases have more bells and whistles that make the release more appealing.

For a smart release you can add pictures, hyperlinks, twitter and other social media communication networks to get the word out. It is important to remember when you are making a smart release that you don’t get too crazy. If you add too many links it will take away from the original message.

The social media news release is a new innovative way to get news out to journalists, but it’s not only for journalists. Other viewers are able to see your releases without having to see if after it has been published or aired.

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