Kaylekd's blog for PR Writing

Chapter 13 Reading Notes

Posted on: April 28, 2010

Chapter 13 offers tips for producing newsletters and brochures.

Newsletters contain different types of news and information, hence the name newsletters. Organizations, businesses and non-profit organizations use newsletters to catch everyone up to speed. They put meetings times, birthdays, and just a general overview of what’s going on within the company.

There are also stories that can be put into newsletters. An example, could be selecting an employee and doing “a day in the life of”. Another good idea is to offer to tips to common problems or issues within the office.

The layout of the newsletter is also very important. It is a good idea to have some whitespace. You don’t want to overwhelm people with too much on a page. It’s also smart to use bulleted list. People get tired of seeing paragraph after paragraph. Bullets make things easier to read.

This information is from my book: Public Relations Writing and Media Techniques

http://search.barnesandnoble.com/Public-Relations-Writing-and-Media-Techniques/Dennis-L-Wilcox/e/9780205418497/

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