Kaylekd's blog for PR Writing

Chapter 15 Reading Notes

Posted on: April 28, 2010

Chapter 15 covers how to give speeches and presentations. A public relations firm estimated that in the United States, companies, organizations and clubs have a total of about 1 million meetings a day, and in these meetings there are endless speakers or people talking about things that need to be discussed.

 When giving a speech the most important aspect is knowing your objective. It said there is no point in giving a speech unless it accomplishes something. Speeches inform, persuade, activate or celebrate something, and without knowing what you are speaking about, these things will never get accomplished.

It is also important to make sure the topic you are speaking about is up to date and is interesting to your audience. If you are speaking about something that is old, people probably aren’t going to want to listen to you because they’ve heard it several times already.

It also important for speakers to have visual aids when they speak. In the book it said 83 percent of what we learn accounts from what we see. A good visual to use is a Powerpoint. It is estimated that about 300 million people use Powerpoint software. It is easy to use, and is easier to manage than posters and charts.

This information is from my book: Public Relations Writing and Media Techniques

http://search.barnesandnoble.com/Public-Relations-Writing-and-Media-Techniques/Dennis-L-Wilcox/e/9780205418497/

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