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Archive for the ‘Reading notes’ Category

Chapter three explains how to avoid legal hassles.

One of the types of legal problems that can come up is the term libel. Libel is something that causes injury to ones reputation. This can be a cartoon, picture, or even words. An example of a libel act is slander, which involves hurts someones reputation by oral communication.

Defamation is another legal problem that if not careful, will cause problems. Defamation can be used as a collective term if a statement is published by print or broadcast and if the plaintiff is able to be identified.

A tip for success that I noticed that is helpful for PR practitioners is dont plagiarize. Copyright and plagiarism can be different. You can still get in trouble for using something that is copywrited if you attribute the materl but you do not get the permission from the source. One of the main problem areas for plagerism is the internet. It is incredibly easy for people to put information on the internet thinking no one will ever noticed that it has already been published somewhere else.

This information is from my book: Public Relations Writing and Media Techniques

http://search.barnesandnoble.com/Public-Relations-Writing-and-Media-Techniques/Dennis-L-Wilcox/e/9780205418497/

Chapter 13 offers tips for producing newsletters and brochures.

Newsletters contain different types of news and information, hence the name newsletters. Organizations, businesses and non-profit organizations use newsletters to catch everyone up to speed. They put meetings times, birthdays, and just a general overview of what’s going on within the company.

There are also stories that can be put into newsletters. An example, could be selecting an employee and doing “a day in the life of”. Another good idea is to offer to tips to common problems or issues within the office.

The layout of the newsletter is also very important. It is a good idea to have some whitespace. You don’t want to overwhelm people with too much on a page. It’s also smart to use bulleted list. People get tired of seeing paragraph after paragraph. Bullets make things easier to read.

This information is from my book: Public Relations Writing and Media Techniques

http://search.barnesandnoble.com/Public-Relations-Writing-and-Media-Techniques/Dennis-L-Wilcox/e/9780205418497/

Chapter 15 covers how to give speeches and presentations. A public relations firm estimated that in the United States, companies, organizations and clubs have a total of about 1 million meetings a day, and in these meetings there are endless speakers or people talking about things that need to be discussed.

 When giving a speech the most important aspect is knowing your objective. It said there is no point in giving a speech unless it accomplishes something. Speeches inform, persuade, activate or celebrate something, and without knowing what you are speaking about, these things will never get accomplished.

It is also important to make sure the topic you are speaking about is up to date and is interesting to your audience. If you are speaking about something that is old, people probably aren’t going to want to listen to you because they’ve heard it several times already.

It also important for speakers to have visual aids when they speak. In the book it said 83 percent of what we learn accounts from what we see. A good visual to use is a Powerpoint. It is estimated that about 300 million people use Powerpoint software. It is easy to use, and is easier to manage than posters and charts.

This information is from my book: Public Relations Writing and Media Techniques

http://search.barnesandnoble.com/Public-Relations-Writing-and-Media-Techniques/Dennis-L-Wilcox/e/9780205418497/

Chapter 14 discussed the correct way to write, e-mails, memos and proposals.

Email is a good way to communicate because it increases distribution to employees, flattens the corporate hierarchy, and speeds up the decision-making process. It should be noted that email should not be replaced for all one on one communications. It is basically just an informal memo.

Memo’s are also a beneficial way to communicate. Many firms are required to write memos when there are staff meetings or important telephone conversations so that there is a paper trail of what happened. That way if something were to happen they have documentation.

Proposals are a way for a firm to get new business by offering services to an organization. This usually begins with a RFP, which is a request for proposal.  Proposals are a good management technique to consider new programs and policies.

This information is from my book: Public Relations Writing and Media Techniques

http://search.barnesandnoble.com/Public-Relations-Writing-and-Media-Techniques/Dennis-L-Wilcox/e/9780205418497/

Chapter 12 was about how the web and the new media work together. Writing for the web is different then writing on pen and paper. Writing for a home page is also different. When you are writing for your home page it is important to define the objective of the site and be sure that you are designing it with the correct audience in mind.

It is also important to make your websites interactive. The pull concept it a part of this. It is when people are actively searching for your site for answers. The opposite of this is the push concept. This is when information is delivered to you without you searching.

A good way to attract people to your sites is to use hyperlinks. If you site has many links, it will be more appealing to viewers and they will come to your site more often because it looks professional. Another important thing to have on your websites is a search engine. Search engines make it easier for viewers to find what they are looking for.

This information is from my book: Public Relations Writing and Media Techniques

http://search.barnesandnoble.com/Public-Relations-Writing-and-Media-Techniques/Dennis-L-Wilcox/e/9780205418497/

Chapter 11 gives tips on how to get along with journalists.

The relationship between public relations and the media is based on mutual cooperation, trust, and respect. However, this can sometimes be compromised by PR people. A lot of times they write a lot of hype, which doesn’t always include all of the correct information.

It is not always easy to get an editor to put your news into the media. One way to grab their attention is to give them a new light bulb along with a lamp to test its use.  Journalists often refer to these types of items as trash and trinkets. Most of them are harmless, but some can be distasteful and annoying.

A problem that editors sometimes run into is sloppy/biased reporting. A survey showed that 82 percent of people beleive that the news that is published is biased. Public Relations people sometimes have trouble understanding that the news turned in has to objective and without opinions.

This information is from my book: Public Relations Writing and Media Techniques

http://search.barnesandnoble.com/Public-Relations-Writing-and-Media-Techniques/Dennis-L-Wilcox/e/9780205418497/

Chapter ten discussed the different ways to get your news to the media.

A good way to find media personnel who are interested in your news is to use a tip sheet. A tip sheet is a weekly newsletter that reports on recent changes in new personnel and their new assignments, how to contact them, and what kinds of materials they are looking for.

One of the ways reporters distribute information is through email. Email is the oldest feature that the internet has. It is a major form of communication among public relations writers, clients, and journalists. When you compose an email it is important to write a subject line with keywords that are subject to the message inside. It is also wise to include important contact information.

As old fashioned as it seemed people still use mail to distriute their news.  It is commonly reffered to as snail mail. Newrooms are constantly getting mail for news releases, CDs, and media kids. For many weeklies that are in small towns, mail is just fine, because they don’t have good quality internet.

This information is from my book: Public Relations Writing and Media Techniques

http://search.barnesandnoble.com/Public-Relations-Writing-and-Media-Techniques/Dennis-L-Wilcox/e/9780205418497/



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