Kaylekd's blog for PR Writing

Archive for the ‘T.O.W.s’ Category

First time blogging is not a piece of cake. I am the first to admit that I had my ups and downs while keeping up and managing my blog this semester. Here are some tips that I hope will help!

1. Don’t want until the last-minute! Be sure to keep up with your blogs on a weekly basis. It wont be fun at the end when you have to crank out 50 different ones

2. Visit your teachers blogs regularly. There are often tips and assignments on there that will make the process easier.

3. Play with your blog site for a while before you begin. It’s hard to work on blogs when you don’t know how to manage the site. It will be way easier to move around and use the tools that are offered to make your blog better.

4. Look at your classmates blogs. You will often get ideas or see things that you have missed that need to be done.

5. Do more than is required. Your teacher will probably give you a list of required blogs that need to be done. But use your blog to the fullest and take the time to write personal blogs. People will enjoy reading them!

6.Don’t be afraid to ask for help. If you don’t understand how to do something or if something is messed up on your blog, ask your teacher or a classmate for help. You don’t want to go through the entire semester doing it wrong.

7. Label your blogs. After you’ve been blogging all semester it is hard to tell them apart. Make sure you have a unique title along with the what number the assignment is.

8. Use the spell check! Even though it is okay to use slang sometimes when appropriate when blogging, you don’t want to spell things wrong. It will make your blog look sloppy and as if you don’t really care about it.

9. Read you’re blog before publishing. Spell checking isn’t enough. While blogging it is common that you will get a role and sometimes slip up and the things you write won’t make sense. Make sure you go over it again and that someone who isn’t you will be able to follow it.

10. Have fun with it! Blogging is a lot more fun than submitting regular papers. You can add pictures, links and videos. Blogs are meant to be visually inviting so make sure and spice it up!


The PR Marketing Podcast, “For Immediate Release”, is a weekly commentary that touches on the PR world and the technology surrounding it. Two guys Holtz and Hobson have weekly podcasts talking about different topics that surround PR. There are also different podcasts imbedded into this site of other people who have given speeches or speak about different things involving PR.

I listened to one of the weekly podcasts by Holtz and Hobson.  At this beginning of this podcast Holtz started off with different announcements regarded their website. Such as why things aren’t posted, technical difficulties, and so on. After the housekeeping is taken care of, it switches over to the actual discussion portion of the podcast. Here they discussed a volcano crisis that had occurred in Iceland. Then he moved on to a discussion about Pandora almost being shut down. Then he touched on a Canadian company taking over Facebook, a new media tool called Ning, and the topic of open internet.

This is very beneficial to people who work in the PR field because people have the opportunity to see how information gets on podcasts. Also, if you’ve missed a certain TV show or another way that you get your PR information, PR practitioners can listen at any time of the day or night that is convenient for them.

PR Open Mic is a great resource for both PR students and recent graduates. This media communication tool is like a Facebook for the PR world. For PR students it offers ways for you to invite other friends to see your profile. This will let PR majors communicate with them, share links, and get ideas from other students in the field.http://prblogs.org/

It also offers tips on how to get started with blogging. A lot of times students come into PR and don’t know what a blog is or how to go about managing one. PR mic offers a link to help out with a free way to get started.

It also offers several tools for recent graduates who are not in the real world. There is a whole section that is directed towards jobs and internships. In the area there are several links that will take you to all different sites that are offering opportunities for people who have recently graduated or looking for a job. http://www.propenmic.org/page/jobsinternships-main

PR Open Mic is also a great way to find out about events that are going on around you. These are great ways to meet people and network. http://www.propenmic.org/events/event/listUpcoming

I’ve made my profile and already added a few friends. Check it out! http://www.propenmic.org/profile/KayleHutchins

Technology has come a long way over the years, so it’s only natural that news releases would change a little too. Traditional news releases only use words whereas the new smart news releases have more bells and whistles that make the release more appealing.

For a smart release you can add pictures, hyperlinks, twitter and other social media communication networks to get the word out. It is important to remember when you are making a smart release that you don’t get too crazy. If you add too many links it will take away from the original message.

The social media news release is a new innovative way to get news out to journalists, but it’s not only for journalists. Other viewers are able to see your releases without having to see if after it has been published or aired.

In the News U Multimedia Storytelling course I learned a lot I didn’t know before. I learned about the different elements that are in a multimedia story, and what is suitable for a story. The elements include a nut graf, profile of the main characters, the main event, the process of how something works and the pros and cons of a story.

I was surprised to see that videos on the web at only one to two minutes and talking heads only last a few seconds before going into b roll. I was also surprised about the tools that are used in this process. I never would have thought rubber bands and a backpack vest would be needed, but this showed that they definitely would come in handy.

I would like to learn more about the videos. I think it would be beneficial to have tips and suggestions about what people want to look at and watch. People don’t want to bore viewers with things they don’t care about watching.

Public Relations practitioners often can get on journalists nerves. Some things that I came up with are:

1.Sending a media advisory that is in the incorrect format.

The person responsible for the media advisory should do background research to find out how journalists like their media advisories and make sure that it is in the format that they want,

2.Constantly calling and nagging.

PR people should wait for the journalists to call them. The journalists will call if they have any questions about the information. It is only going to annoy them and turn them away from running the story.

3.Not making sure that press conferences are put together well.

PR practitioners should make sure that press conferences are set up and the proper equipment is available such as correct technology and power cords.

4.Not giving the press an opportunity for Q & A.

Make sure you give them an opportunity for questions. The press is not going to be happy if they come and all they get to do is listen to a story. They want to be able to ask questions so they can put an angle on their story.

5.Not submitted enough information or leaving out important information.

If you do not give enough information about an event or leave out important places such as where and when, they will not use it. Be sure to give enough details about the event or whatever you are advertising.

6.Adding too much fluff to advisories

Journalists want the facts. Be sure to give them the specifics of what the general public will need to know about something. If you send them something that is really long they are likely to throw it out.

7.Sending a media advisory late

Make sure you give journalists enough time to look over your media advisory. This means giving it to the journalists in enough advance to look over it and still run it.

8.Sending media advisories that only target one audience.

Make sure you send journalists advisories that will attract a large audience. Journalists are more likely to use your story if it is targeted towards a large audience.

9.Issues with security at press conferences

When journalists go to a press conference make sure if they are invited they are on the list. It will bother them if they show up and have to deal with security and have a hard time making the press conference.

10.Giving them the wrong contact information

If the journalists have questions about a media advisory and you give them the wrong contact information, they will not be able to get in touch with you. Make sure you give them several ways to get in touch with you.

Infographics are computer generated artwork that attractively displays simple tables and charts. They are a good way to give information visually, rather than just in print. Infographics could be used for my client, Kappa Delta, by showing our recruitment percentages from years past. We could also use infographics to display attendance.

Infographics can be make by using a Microsoft Office application or more sophisticated software from Adobe.

My computer wouldn’t allow me to make an infographic, but if I were to make one I would do it to show attendance for our socials.

Social 1- 57

Social 2- 34

Social 3- 50

I would include the dates also.


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