Kaylekd's blog for PR Writing

PR Open Mic is a great resource for both PR students and recent graduates. This media communication tool is like a Facebook for the PR world. For PR students it offers ways for you to invite other friends to see your profile. This will let PR majors communicate with them, share links, and get ideas from other students in the field.http://prblogs.org/

It also offers tips on how to get started with blogging. A lot of times students come into PR and don’t know what a blog is or how to go about managing one. PR mic offers a link to help out with a free way to get started.

It also offers several tools for recent graduates who are not in the real world. There is a whole section that is directed towards jobs and internships. In the area there are several links that will take you to all different sites that are offering opportunities for people who have recently graduated or looking for a job. http://www.propenmic.org/page/jobsinternships-main

PR Open Mic is also a great way to find out about events that are going on around you. These are great ways to meet people and network. http://www.propenmic.org/events/event/listUpcoming

I’ve made my profile and already added a few friends. Check it out! http://www.propenmic.org/profile/KayleHutchins


Technology has come a long way over the years, so it’s only natural that news releases would change a little too. Traditional news releases only use words whereas the new smart news releases have more bells and whistles that make the release more appealing.

For a smart release you can add pictures, hyperlinks, twitter and other social media communication networks to get the word out. It is important to remember when you are making a smart release that you don’t get too crazy. If you add too many links it will take away from the original message.

The social media news release is a new innovative way to get news out to journalists, but it’s not only for journalists. Other viewers are able to see your releases without having to see if after it has been published or aired.

In the News U Multimedia Storytelling course I learned a lot I didn’t know before. I learned about the different elements that are in a multimedia story, and what is suitable for a story. The elements include a nut graf, profile of the main characters, the main event, the process of how something works and the pros and cons of a story.

I was surprised to see that videos on the web at only one to two minutes and talking heads only last a few seconds before going into b roll. I was also surprised about the tools that are used in this process. I never would have thought rubber bands and a backpack vest would be needed, but this showed that they definitely would come in handy.

I would like to learn more about the videos. I think it would be beneficial to have tips and suggestions about what people want to look at and watch. People don’t want to bore viewers with things they don’t care about watching.

Public Relations practitioners often can get on journalists nerves. Some things that I came up with are:

1.Sending a media advisory that is in the incorrect format.

The person responsible for the media advisory should do background research to find out how journalists like their media advisories and make sure that it is in the format that they want,

2.Constantly calling and nagging.

PR people should wait for the journalists to call them. The journalists will call if they have any questions about the information. It is only going to annoy them and turn them away from running the story.

3.Not making sure that press conferences are put together well.

PR practitioners should make sure that press conferences are set up and the proper equipment is available such as correct technology and power cords.

4.Not giving the press an opportunity for Q & A.

Make sure you give them an opportunity for questions. The press is not going to be happy if they come and all they get to do is listen to a story. They want to be able to ask questions so they can put an angle on their story.

5.Not submitted enough information or leaving out important information.

If you do not give enough information about an event or leave out important places such as where and when, they will not use it. Be sure to give enough details about the event or whatever you are advertising.

6.Adding too much fluff to advisories

Journalists want the facts. Be sure to give them the specifics of what the general public will need to know about something. If you send them something that is really long they are likely to throw it out.

7.Sending a media advisory late

Make sure you give journalists enough time to look over your media advisory. This means giving it to the journalists in enough advance to look over it and still run it.

8.Sending media advisories that only target one audience.

Make sure you send journalists advisories that will attract a large audience. Journalists are more likely to use your story if it is targeted towards a large audience.

9.Issues with security at press conferences

When journalists go to a press conference make sure if they are invited they are on the list. It will bother them if they show up and have to deal with security and have a hard time making the press conference.

10.Giving them the wrong contact information

If the journalists have questions about a media advisory and you give them the wrong contact information, they will not be able to get in touch with you. Make sure you give them several ways to get in touch with you.

Infographics are computer generated artwork that attractively displays simple tables and charts. They are a good way to give information visually, rather than just in print. Infographics could be used for my client, Kappa Delta, by showing our recruitment percentages from years past. We could also use infographics to display attendance.

Infographics can be make by using a Microsoft Office application or more sophisticated software from Adobe.

My computer wouldn’t allow me to make an infographic, but if I were to make one I would do it to show attendance for our socials.

Social 1- 57

Social 2- 34

Social 3- 50

I would include the dates also.

A story is newsworthy for many different reasons. People think different thinks are newsworthy. One person can love a story and be completely interested in it and not put it down until they have read the entire story. While others could pick up the same exact story maybe give it a glance and be done with it.

It is important when writing a story to know who you are writing for. This way you will have readers who will think your story is newsworthy. Most of the time to be newsworthy it should be prominent meaning happening here and now. People will be more interested in reading a story if it is recent rather than a story about something happening two years ago.

It also should have some sort of excitement. People will be more likely to read about a murder story than the 10th anniversary of a plant at the local botanical gardens.

Chapter 14 discussed the correct way to write, e-mails, memos and proposals.

Email is a good way to communicate because it increases distribution to employees, flattens the corporate hierarchy, and speeds up the decision-making process. It should be noted that email should not be replaced for all one on one communications. It is basically just an informal memo.

Memo’s are also a beneficial way to communicate. Many firms are required to write memos when there are staff meetings or important telephone conversations so that there is a paper trail of what happened. That way if something were to happen they have documentation.

Proposals are a way for a firm to get new business by offering services to an organization. This usually begins with a RFP, which is a request for proposal.  Proposals are a good management technique to consider new programs and policies.

This information is from my book: Public Relations Writing and Media Techniques


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